The following table, based on an actual example, illustrates how an organization
might manage its internal communications.
|
Item
|
Purpose
|
Intended result
|
Communications department role
|
Frequency
|
| |
|
E-mails
|
|
|
Information bulletins
- Director messages
- Other org information
|
Inform, engage
|
Employees understand our purpose, progress, and how they connect
|
Consult, develop, publish
|
Weekly and as necessary
|
|
Activity reports
|
Inform
|
Employees understand what the
rest of the org. is doing |
Collect and publish
|
monthly |
| |
|
Meetings
|
|
|
Coffee w/ director
|
Inform, clarify, exchange
|
Employees connected w/ org
|
Attend, notes if required
|
Twice a month
|
|
Brown Bags/ info sessions
|
Inform, clarify, exchange
|
Employees connected w/ org
|
Plan, announce
|
Varies
|
|
Leadership team staff meeting (open to employees)
|
Model open organization, inform
|
Establish public record.
|
Take notes
|
Weekly
|
|
All-manager meetings
|
Inform, clarify
|
Employees connected w/ org
|
Note taking
|
Monthly
|
|
All-employee meetings
|
Inform, clarify
|
Employees connected w/ org
|
Planning, logistics
|
Twice a year
|
|
Wednesday standup
|
Public forum to surface issues
|
Leadership visibility over problems, employee questions answered
|
Facilitate, record, track status
|
Weekly
|
|
Staff meetings
|
Inform, clarify
|
|
dna
|
various
|
|
Team meetings
|
Daily work
|
|
dna
|
various
|
|
Hallway conversations
|
various
|
|
dna
|
various
|
|
Café conversations
|
Understanding
|
|
Facilitate
|
various
|
|
|
|
Web pages
|
|
|
Monthly news e-zine
|
Connect people to colleagues, to org, to job
|
Employees connected and informed
|
Develop, publish
|
Monthly
|
|
Director staff meeting notes
|
Connect people to org, document org history
|
Employees connected and informed
|
Develop, publish
|
Weekly
|
|
Organization calendar
|
Provide visibility over organization activities
|
|
Maintain
|
As necessary
|
|
Standup meeting actions
|
Provide org accountability
|
Employees connected and informed
|
Develop, publish
|
Weekly
|
|
Decision log
|
Document org decisions
|
Org. has record of decisions
|
Develop, publish
|
As necessary
|
|
Field-guide to organization
|
Connections to org.
|
Employees understand how org. fits together
|
Develop, publish
|
As necessary
|
| |
|
Organization support, infrastructure development
|
|
|
Develop com plans for other parts of the organization
|
Consulting
|
Single organizational message; com activities are coordinated
|
Develop, coordinate, publish
|
As required
|
|
Organizational distribution lists
|
Infrastructure development
|
Lists are current
|
Maintain all staff lists
|
As required
|
|
Organizational performance reporting
|
Employees connected to work
|
Performance is visible
|
To be determined
|
Monthly.
|
|
Information management
|
Single source
|
Info under configuration control
|
To be determined
|
As required
|
|
"Branding" and organizational identity
|
Common look & feel
|
Consistent use of name and logo on signage, websites, etc.
|
Coordinate and support
|
As required
|
