Communications
Management
Overview

Communicating with employees or customers should be intentional, part of an overall strategy and plan.

It's like building a house.

  • First, you determine the importance; why are we doing this?
  • Next, pick an architect to help define the pertainent element and determine how they best fit together.
  • Then the construction drawings are developed.
  • And, finally you build the house.
Importance Communications governs how work flows.
Intentionality If you don't communicate with your employees or membership, they will make up their own
Communications architecture

Communications planning should rest on a sound communications architecture.

  1. Communications requirements
    1. Audience definition and information needs
    2. Our own purpose and desired result
    3. Environment
    4. Budget
    5. Message definition
    6. Media selection
    7. Frequency
    8. Roles and responsibilities
  2. Communications development
    1. Audience profile
    2. Audience permission
    3. Message lifecycle
    4. Communications creation
      1. The story
      2. The display
  3. Implementation plan
Example An example of a communications plan to inform customers about a change in the way they will attend training provided by external vendors may be found here.
Contact For more information, send us an e-mail.

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Coyote Enterprises, © August 5, 2002
Revised: Current